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Table Card RUSMARC
Title: Taken for granted: the remarkable power of the unremarkable
Creators: Zerubavel Eviatar
Collection: Электронные книги зарубежных издательств; Общая коллекция
Subjects: Markedness (Linguistics); Semantics.; LANGUAGE ARTS & DISCIPLINES — Grammar & Punctuation.; LANGUAGE ARTS & DISCIPLINES — Linguistics — Syntax.; LITERARY CRITICISM / Semiotics & Theory; EBSCO eBooks
Document type: Other
File type: PDF
Language: English
Rights: Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key: on1024311071

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Table of Contents

  • Cover
  • Title
  • Copyright
  • Contents
  • Preface
  • 1 The Marked and the Unmarked
  • 2 Semiotic Asymmetry
    • Semiotic Weight
    • Tacit Assumptions and Cognitive Defaults
    • The Common and the Exceptional
  • 3 Social Variations on a Theme
    • Marking Traditions
    • Marking Conventions
    • Situational Variability
    • Marking Battles
  • 4 The Politics of Normality
    • Normality and Deviance
    • The Shape of Normality
    • Normalizing and Othering
    • Representativeness
    • Neutrality and Invisibility
    • Self-Evidence and Cognitive Hegemony
  • 5 Semiotic Subversion
    • Marking the Unmarked
    • The Politics of Foregrounding
    • Academic Foregrounding
    • Artistic Foregrounding
    • Comic Foregrounding
    • Backgrounding
  • 6 Language and Cultural Change
  • Notes
  • Bibliography
  • Author Index
  • Subject Index

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