Asks and addresses how we communicate about natural disasters and what effect our communication has on natural disaster education, understanding, assessment of risk, preparation, and recovery. The chapters of this book present expertise, analyses, and perspectives that are designed to help us better comprehend and deal with the natural risks such as the Cascadia Subduction Zone. It seeks to move past primal, fear-induced physiological and emotional responses to crises with the understanding that if we accept that the disaster will occur, expect it, and learn how we can prepare, we can calm the collective panicked beats of our hearts as we wait for its first tremors.

• Cover
• Half Title
• Title
• Copyright
• Contents
• Foreword
• Acknowledgments
• PART I: CASCADIA SUBDUCTION ZONE
  • 1 Conceptualizing Risk: Media Coverage and Natural Disasters
  • 2 Cascadia Earthquake Science and Hazards
  • 3 Risk Perception and Earthquake Preparedness Motivation
• PART II: CONFRONTING RISK INFORMATION
  • 4 The Article That Shook the Public
  • 5 A “Fast and Frugal” Approach to Risk Judgment and Decision-Making and Its Implications for Natural Disaster
• PART III: LOCAL AND GLOBAL CASE STUDIES
  • 6 Public Risk Perception Attitudes on Flooding by Different Societal Sectors
  • 7 Economic Evaluation of Multi-Hazard Risk Information in Japan
• PART IV: COMMUNITY, ORGANIZING, AND RESILIENCE
  • 8 Families, Companion Nonhuman Animals, and the CSZ Disaster
  • 9 What Is to Be Done?—A Preparedness Polemic
• Epilogue
• Index
• About the Editors and Contributors