Details
| Title | Practical guides for librarians ;. — Intentional marketing: a practical guide for librarians. — 51. |
|---|---|
| Creators | Ottolenghi Carol |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Libraries — Marketing. ; Libraries. ; Marketing. ; Libraries ; Marketing ; Bibliothèques. ; libraries (buildings) ; LANGUAGE ARTS & DISCIPLINES — Library & Information Science — General. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1047525740 |
| Record create date | 7/28/2018 |
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"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--.
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| ILC SPbPU Local Network | All |
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| Internet | Anonymous |
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- Contents
- Illustrations
- Snapshots
- Preface
- CHAPTER 1: Intentional Marketing and Your Library
- CHAPTER 2: Cultivating Your Library’s #1 Stakeholder Group and Marketing Force
- CHAPTER 3: Adopt and Adapt: Marketing Ideas Come from Everywhere
- CHAPTER 4: Artifacts Are Not Just for Archeologists
- CHAPTER 5: Branding, Social Media, and Communications Best Practices
- CHAPTER 6: Content Is King! (And Not Just in Social Media)
- CHAPTER 7: Digitizing with Intent
- CHAPTER 8: Using Displays and Exhibits to Strut Your (Library’s) Stuff
- CHAPTER 9: Outreach Is Just Getting into Their Space
- CHAPTER 10: Programming to Market
- CHAPTER 11: Spreading the Word Intentionally: Word-of-Mouth Marketing
- APPENDIX A: What Exactly Are You Marketing? Defining Your Library
- APPENDIX B: Who Is “Buying” Your Library? Defining Your Stakeholders
- APPENDIX C: Strategic Plans
- APPENDIX D: Marketing Plans and the Intentional Marketing Initiative Shortcut
- APPENDIX E: Sample Exhibit and Display Policy
- Index
