Details
| Title | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
|---|---|
| Other creators | Carvalho Luisa Cagica ; Isaias Pedro |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Electronic commerce. ; Internet marketing. ; Entrepreneurship. ; BUSINESS & ECONOMICS / Industrial Management ; BUSINESS & ECONOMICS / Management ; BUSINESS & ECONOMICS / Management Science ; BUSINESS & ECONOMICS / Organizational Behavior ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1055656128 |
| Record create date | 10/4/2018 |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Title Page
- Copyright Page
- Book Series
- List of Contributors
- Table of Contents
- Detailed Table of Contents
- Preface
- Section 1: Digital Entrepreneurship
- Chapter 1: Corporate Social Responsibility and Digital Tools
- Chapter 2: E-Entrepreneurial Intention of Business Students
- Chapter 3: Institutional Entrepreneurship, Trust, and Regulatory Capture in the Digital Economy
- Chapter 4: The Role of the Entrepreneur in the Promotion of the Digital Economy
- Chapter 5: Entrepreneur Woman and the Information and Communication Technologies for Business Management Improvement
- Section 2: Technological Approaches
- Chapter 6: Assessing Gender Gaps on ICT Competences in Four European Countries
- Chapter 7: Plan of Ecological Platform for Global Enterprise Cloud Market and Global Network Security
- Chapter 8: Technology Assisting in Economic Decision Making
- Chapter 9: The Role of Urban Living Labs in Entrepreneurship, Energy, and Governance of Smart Cities
- Chapter 10: The Use of Digital Tools for the Disclosure of Sustainability Reports in the Tourism Sector
- Section 3: E-Business and E-Commerce: Strategies and Trends
- Chapter 11: Composite Indicators for Measuring the Popularity of Portugal and Its Tourism Regions Using Google Trends
- Chapter 12: Innovative Role of Users Within Digital Economy
- Chapter 13: Marketing Trends in the Digital Age
- Chapter 14: Trends in Hospitality Marketing and Management
- Section 4: Digital Marketing
- Chapter 15: Digital Marketing in a New Age Economy
- Chapter 16: Main Generators of the Electronic Word-of-Mouth in the Case of Hotels
- Chapter 17: Understanding E-Marketing Strategies
- Section 5: Marketing and Social Networks and Search Engines
- Chapter 18: Creating Consumer-Based Brand Equity With Social Media Content Marketing
- Chapter 19: The Impacts of Facebook Ads on Brand Image, Brand Awareness, and Brand Equity
- Chapter 20: Search Engine Marketing Strategies
- Section 6: E-Government, E-Learning, and E-Health
- Chapter 21: Relevance, Need, and Opportunity
- Chapter 22: Social Innovation to Achieve Global Health
- Compilation of References
- About the Contributors
- Index
