Details
| Title | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
|---|---|
| Other creators | Carvalho Luisa Cagica; Isaias Pedro |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Electronic commerce.; Internet marketing.; Entrepreneurship.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1055656128 |
| Record create date | 10/4/2018 |
Allowed Actions
| pdf/1906735.pdf | – |
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| epub/1906735.epub | – |
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| Group | Anonymous |
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| Network | Internet |
"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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