"This book brings together academics, researchers, lecturers, decision makers, policy makers, and practitioners to share new theories, research findings, and case studies, to enhance understanding and collaboration in business, management and technology in Asia now and in the future. The book focuses on Asia, with a special attention to South East Asian countries"--.

• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board and List of Reviewers
• Table of Contents
• Detailed Table of Contents
• Preface
• Chapter 1: R&D Innovation Strategy for International Cooperation of Science and Technology in Asia
• Chapter 2: The Case of Australian Reluctance With the Chinese Belt and Road Initiative
• Chapter 3: Market Development Strategy for India's Rail Company Ircon in Asia, Africa, and Middle East
• Chapter 4: Mergers and Acquisition by Indian Firms
• Chapter 5: Digital Banking Services in Rural India
• Chapter 6: Trucker Value Perception and Manufacturer Value Offering in Indian Truck Market
• Chapter 7: Facebook as Marketing Tools for Organizations
• Chapter 8: Relationship Quality and Customer Demographics in Indian Retail
• Chapter 9: An Empirical Note on Comparative Perceptions of Indian Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products
• Chapter 10: Determinants of Financial Literacy Among Indian Youth
• Chapter 11: Expats in India
• Chapter 12: The Performance Evaluation of Entrepreneurship Education in Chinese Universities
• Chapter 13: Impact of Manipulative Character of Direct-to-Consumer Promotion
• Chapter 14: Ready, Set, Go!
• Chapter 15: Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia
• Chapter 16: A Study of Place Branding of Macao
• Chapter 17: New Silk Road
• Chapter 18: Green Business
• Chapter 19: Mutual Relationship Between Supply Chain, Business Strategy, and Knowledge Management in Supply Chain
• Chapter 20: The Effects of Entrepreneurship Education on Entrepreneurial Intention Among University Students in China
• Compilation of References
• About the Contributors
• Index