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Title Advances in business strategy and competitive advantage. — Linking cultural dimensions and CSR communication: emerging research and opportunities
Creators Palazzo Maria
Collection Электронные книги зарубежных издательств; Общая коллекция
Subjects Social responsibility of business.; Corporate image.; Web sites.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; EBSCO eBooks
Document type Other
File type PDF
Language English
Rights Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key on1079055589
Record create date 12/17/2018

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"This book proposes an extension of existing studies that explore the link between CSR and cultural dimensions and demonstrate that cultural dimensions and CSR communication are independent on corporate websites. It also offers guidelines to implement culturally congruent websites and to measure the degree of cultural adaptation"--.

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