"This book examines using social media in academic libraries and in instruction, with special emphasis on assessment and evidence-based practiced. It also looks at the importance of social media in all facets of library marketing and instruction at the academic (post-secondary) level"--.

• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Section 1: The History of Social Media in Academic Libraries
  • Chapter 1: Making Social Media More Social
  • Chapter 2: Social Media and Social Networking in Digital Libraries
• Section 2: Areas of Concern in the Use of Social Media
  • Chapter 3: Finding Your Voice
  • Chapter 4: Diversifying Content Across Social Media Platforms
  • Chapter 5: Assessing Social Media Use in Instruction and Marketing
  • Chapter 6: Is Anybody Out There?
  • Chapter 7: Diversity and Inclusion
  • Chapter 8: Identifiable Problems in Social Media
  • Chapter 9: Enhancing an Academic Library's Social Media Presence Using Peer-to-Peer Marketing
• Section 3: Further Examples of Social Media Use
  • Chapter 10: “Is There Anybody There?”
  • Chapter 11: Using Social Media to Enhance Information Literacy
  • Chapter 12: What's Old Is Marketable
  • Chapter 13: Expanding the Awareness and Use of Library Collections Through Social Media
  • Chapter 14: Social Media Use in Academic Libraries
  • Chapter 15: No Budget, No Barriers
• Compilation of References
• About the Contributors
• Index