Details
| Title | Predicting trends and building strategies for consumer engagement in retail environments |
|---|---|
| Other creators | Granata Giuseppe ; Tartaglione Andrea Moretta ; Tsiakis Theodosios |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Retail trade. ; Consumer behavior. ; Marketing research. ; BUSINESS & ECONOMICS / Industrial Management ; BUSINESS & ECONOMICS / Management ; BUSINESS & ECONOMICS / Management Science ; BUSINESS & ECONOMICS / Organizational Behavior ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1100071642 |
| Record create date | 5/6/2019 |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Cover
- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: Retail Customer Engagement
- Chapter 2: An Action-Based Approach to Retail Brand Engagement
- Chapter 3: Engagement in a Third-Party-Managed Virtual Community and Its Effect on Customer Identification
- Chapter 4: Service Innovation for Customer Engagement in the Italian Banking Sector
- Chapter 5: Understanding Fluency and Friction in Customer Experience Management
- Chapter 6: Customers' Generational Differences Regarding In-Store Shopping Experiences
- Chapter 7: The Influence of Retailer Choices on Consumer Behaviors and Sales Productivity
- Chapter 8: Effect of E-Retail Product Category on Performance
- Chapter 9: Assessing the Power of Social Media Influencers
- Chapter 10: Strengths of Online Travel Agencies From the Perspective of the Digital Tourist
- Chapter 11: Conceptualization and Measurement of Smart Shopping
- Chapter 12: How Smartness Enables Value Co-Creation
- Chapter 13: The University in a Retail Context
- Chapter 14: Relational Proximity With Customers in the Retail Industry
- Chapter 15: Adolescent Influence in Family Purchase Decisions
- Compilation of References
- Related References
- About the Contributors
- Index
