Details
| Title | Predicting trends and building strategies for consumer engagement in retail environments |
|---|---|
| Other creators | Granata Giuseppe; Tartaglione Andrea Moretta; Tsiakis Theodosios |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Retail trade.; Consumer behavior.; Marketing research.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1100071642 |
| Record create date | 5/6/2019 |
Allowed Actions
| pdf/2117117.pdf | – |
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|---|---|---|
| epub/2117117.epub | – |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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