Details
Title | Hands-on data science for marketing: improve your marketing strategies with machine learning using Python and R |
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Creators | Hwang Yoon Hyup |
Collection | Электронные книги зарубежных издательств; Общая коллекция |
Subjects | Marketing — Data processing.; Machine learning.; Marketing research.; Python (Computer program language); R (Computer program language); EBSCO eBooks |
Document type | Other |
File type | |
Language | English |
Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
Record key | on1100643331 |
Record create date | 5/9/2019 |
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Section 2: Descriptive Versus Explanatory Analysis; Chapter 2: Key Performance Indicators and Visualizations; KPIs to measure performances of different marketing efforts; Sales revenue; Cost per acquisition (CPA); Digital marketing KPIs; Computing and visualizing KPIs using Python; Aggregate conversion rate; Conversion rates by age; Conversions versus non-conversions; Conversions by age and marital status; Computing and visualizing KPIs using R; Aggregate conversion rate; Conversion rates by age; Conversions versus non-conversions; Conversions by age and marital status; Summary.
This book will be an excellent resource for both Python and R developers and will help them apply data science and machine learning to marketing with real-world data sets. By the end of this book, you will be well equipped with the required knowledge and expertise to draw insights from data and improve your marketing strategies.
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