Details
| Title | Hands-on data science for marketing: improve your marketing strategies with machine learning using Python and R |
|---|---|
| Creators | Hwang Yoon Hyup |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Marketing — Data processing. ; Machine learning. ; Marketing research. ; Python (Computer program language) ; R (Computer program language) ; EBSCO eBooks |
| Document type | Other |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1100643331 |
| Record create date | 5/9/2019 |
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Section 2: Descriptive Versus Explanatory Analysis; Chapter 2: Key Performance Indicators and Visualizations; KPIs to measure performances of different marketing efforts; Sales revenue; Cost per acquisition (CPA); Digital marketing KPIs; Computing and visualizing KPIs using Python; Aggregate conversion rate; Conversion rates by age; Conversions versus non-conversions; Conversions by age and marital status; Computing and visualizing KPIs using R; Aggregate conversion rate; Conversion rates by age; Conversions versus non-conversions; Conversions by age and marital status; Summary.
This book will be an excellent resource for both Python and R developers and will help them apply data science and machine learning to marketing with real-world data sets. By the end of this book, you will be well equipped with the required knowledge and expertise to draw insights from data and improve your marketing strategies.
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