Details
| Title | Myth in modern media management and marketing |
|---|---|
| Other creators | Kreft Jan; Kuczamer-Klopotowska Sylwia; Kalinowska-Zeleznik Anna |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Mass media — Management.; Mass media — Marketing.; BUSINESS & ECONOMICS / Industries / Media & Communications; TECHNOLOGY & ENGINEERING / Telecommunications; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1101898827 |
| Record create date | 5/20/2019 |
Allowed Actions
| pdf/2138836.pdf | – |
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
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|---|---|---|
| epub/2138836.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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