Details
| Title | Myth in modern media management and marketing |
|---|---|
| Other creators | Kreft Jan ; Kuczamer-Klopotowska Sylwia ; Kalinowska-Zeleznik Anna |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Mass media — Management. ; Mass media — Marketing. ; BUSINESS & ECONOMICS / Industries / Media & Communications ; TECHNOLOGY & ENGINEERING / Telecommunications ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1101898827 |
| Record create date | 5/20/2019 |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
|
| Internet | Anonymous |
|
- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: Aporeticity of Privacy in New Media Environment
- Chapter 2: Myth and Storytelling
- Chapter 3: The User With a Thousand Faces
- Chapter 4: Mythologization of New Media Organizations Illustrated With the Example of Google
- Chapter 5: Mediatization of Solidarity Myth at the Permanent Exhibition of the European Solidarity Centre
- Chapter 6: A Myth and Media Management
- Chapter 7: Decline of Traditional Marketing Communication Forms in Generation Y
- Chapter 8: The Important Role of the Blogosphere as a Communication Tool in Social Media Among Polish Young Millennials
- Chapter 9: Three Dimensions of Myth in Post Advertising
- Chapter 10: Big Data Myth
- Compilation of References
- Related References
- About the Contributors
- Index
