Details
| Title | Advances in e-business research series. — Tools and techniques for implementing international e-trading tactics for competitive advantage |
|---|---|
| Other creators | Meral Yurdagul |
| Organization | IGI Global, |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Electronic commerce. ; Strategic planning. ; Personnel management. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1114189341 |
| Record create date | 8/22/2019 |
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| Network | Internet |
A collection of innovative research on the methods and applications of knowledge in both theoretical and practical skills of intelligent robotics and mechatronics. While highlighting topics including green technology, machine learning, and virtual manufacturing, this book is ideally designed for researchers, students, engineers, and computer practitioners seeking current research on developing innovative ideas for intelligent robotics and autonomous and smart interdisciplinary mechatronic products.
"This book examines the major aspects of international e-trade such as intelligent marketing, advertising, digital marketing, corporate culture, online reputation management, communication, and consumer behavior"--.
| Network | User group | Action |
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| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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- Cover
- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: The Role of E-HRM Practices on Digital Era
- Chapter 2: SERVQUAL-Based Performance Analysis of Agricultural Financing in E-Banking Industry
- Chapter 3: Effects of Internet on Tourism Marketing
- Chapter 4: An Empirical Study on the Relationship Between Economic Growth and E-Commerce
- Chapter 5: Examination of the Extent and Effects of Strategic Management on E-Commerce Companies
- Chapter 6: Electronic Payment Systems in Electronic Commerce
- Chapter 7: Electronic Trade and Electronic Presentation of Export Documents in Documentary Credits
- Chapter 8: E-Retailing Practices in Mobile Marketing
- Chapter 9: E-Trading Decision Making
- Chapter 10: New Economy, E-Commerce Businesses, and E-Businesses
- Chapter 11: The Effect of Consumer Emotions on Online Purchasing Behavior
- Chapter 12: Understanding Shopping Behaviors With Category- and Brand-Level Market Basket Analysis
- Chapter 13: Digitalization of Human Resources
- Chapter 14: Examination of Effects of Competitive Strategies on the E-Commerce Companies in Terms of Achieving Sustainable Competitive Advantage
- Chapter 15: Data Mining-Based Evaluating the Customer Satisfaction for the Mobile Applications
- Compilation of References
- About the Contributors
- Index
