"This book examines the importance of mobile services in business development, including its advantages and possible disadvantages. It also explores links between economics, finance, marketing, consumer behavior, and computer science and information technology"--.

• Title Page
• Copyright Page
• Book Series
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Section 1: Mobile and Electronic Commerce on Business Development
  • Chapter 1: The Impact of Emergent Technologies in the Evolutionary Path for M-Commerce
  • Chapter 2: Analysis of a Mobile Payment Scenario
  • Chapter 3: Understanding Drivers and Barriers Affecting Merchants' Adoption of Mobile Payments
  • Chapter 4: Times Have Changed, Don't Lose Business Because of “Sorry We Don't Accept Cards!”
• Section 2: Consumer Behavior in Mobile and Electronic Commerce
  • Chapter 5: Problems Faced by Consumers in E-Commerce Transactions With Special Emphasis on Digital Economy in India and the European Union
  • Chapter 6: Understanding Consumers' Continuance Intention and Word of Mouth in Mobile Commerce Based on Extended UTAUT Model
  • Chapter 7: Mobile Fashion C2C Apps
  • Chapter 8: Assessing the Antecedents of User Intention to Use Mobile Payment Services in the Context of Emerging Markets
  • Chapter 9: Improving an App for Visually Impaired Travelers
  • Chapter 10: Mobile Travel Apps and Generation Y in Malaysia
  • Chapter 11: Profiling Mobile Service Customers in the Spanish Market
• Compilation of References
• About the Contributors
• Index