Details
| Title | Advances in electronic commerce series. — Impact of mobile services on business development and e-commerce |
|---|---|
| Other creators | Liebana Francisco ; Kalinic-Cabanillas Zoran ; Luna Iviane Ramos de |
| Organization | IGI Global, |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Information technology — Management. ; Business enterprises — Technological innovations. ; Electronic commerce. ; Information technology. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1120762934 |
| Record create date | 9/21/2019 |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book examines the importance of mobile services in business development, including its advantages and possible disadvantages. It also explores links between economics, finance, marketing, consumer behavior, and computer science and information technology"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Detailed Table of Contents
- Preface
- Acknowledgment
- Section 1: Mobile and Electronic Commerce on Business Development
- Chapter 1: The Impact of Emergent Technologies in the Evolutionary Path for M-Commerce
- Chapter 2: Analysis of a Mobile Payment Scenario
- Chapter 3: Understanding Drivers and Barriers Affecting Merchants' Adoption of Mobile Payments
- Chapter 4: Times Have Changed, Don't Lose Business Because of “Sorry We Don't Accept Cards!”
- Section 2: Consumer Behavior in Mobile and Electronic Commerce
- Chapter 5: Problems Faced by Consumers in E-Commerce Transactions With Special Emphasis on Digital Economy in India and the European Union
- Chapter 6: Understanding Consumers' Continuance Intention and Word of Mouth in Mobile Commerce Based on Extended UTAUT Model
- Chapter 7: Mobile Fashion C2C Apps
- Chapter 8: Assessing the Antecedents of User Intention to Use Mobile Payment Services in the Context of Emerging Markets
- Chapter 9: Improving an App for Visually Impaired Travelers
- Chapter 10: Mobile Travel Apps and Generation Y in Malaysia
- Chapter 11: Profiling Mobile Service Customers in the Spanish Market
- Compilation of References
- About the Contributors
- Index
