Details
| Title | Advances in business strategy and competitive advantage. — Digital marketing strategies and models for competitive business |
|---|---|
| Other creators | Mota Pinto Filipe ; Guarda Teresa |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Marketing — Data processing. ; Internet marketing. ; Electronic commerce. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1123186632 |
| Record create date | 10/7/2019 |
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| pdf/2457120.pdf | – |
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| epub/2457120.epub | – |
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| Group | Anonymous |
|---|---|
| Network | Internet |
""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
|
| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Cover
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Acknowledgment
- Introduction
- Chapter 1: Digital Era
- Chapter 2: Digital Influencers and Follower Behavior
- Chapter 3: Digital Marketing
- Chapter 4: Search Engine Marketing to Attract International Digital Traffic
- Chapter 5: Geographic Marketing in Support of Decision-Making Processes
- Chapter 6: The Perception of Employee Effect and Brand in Industry and Services
- Chapter 7: Country Marketing Strategy
- Chapter 8: Marketing to Gamers
- Chapter 9: What Makes People Share?
- Compilation of References
- About the Contributors
- Index
