""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Introduction
• Chapter 1: Digital Era
• Chapter 2: Digital Influencers and Follower Behavior
• Chapter 3: Digital Marketing
• Chapter 4: Search Engine Marketing to Attract International Digital Traffic
• Chapter 5: Geographic Marketing in Support of Decision-Making Processes
• Chapter 6: The Perception of Employee Effect and Brand in Industry and Services
• Chapter 7: Country Marketing Strategy
• Chapter 8: Marketing to Gamers
• Chapter 9: What Makes People Share?
• Compilation of References
• About the Contributors
• Index