Details
| Title | Managing social media practices in the digital economy |
|---|---|
| Other creators | Alavi Shirin ; Ahuja Vandana |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Information technology — Economic aspects. ; Marketing — Technological innovations. ; Social media — Economic aspects. ; Social media and society. ; Technologie de l'information — Aspect économique. ; Marketing — Innovations. ; Médias sociaux — Aspect économique. ; Médias sociaux et société. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1125304925 |
| Record create date | 10/21/2019 |
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| epub/2316535.epub | – |
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| Group | Anonymous |
|---|---|
| Network | Internet |
""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Cover
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Foreword
- Preface
- Chapter 1: An Evaluative Framework for the Most Suitable Theory of Mobile Learning
- Chapter 2: Promotion of Tourism Using Social Media
- Chapter 3: A Content Marketing Framework to Analyze Customer Engagement on Social Media
- Chapter 4: A Literature Review of Social Media for Marketing
- Chapter 5: How Does Firm- and User-Generated Content Benefit Firms and Affect Consumers?
- Chapter 6: Social Media and E-Commerce
- Chapter 7: Empowering the Economic Impact of Virtual Communities
- Chapter 8: Social Media
- Chapter 9: Social Media Usage in Online Consumer Decision Process and Buying Behaviour
- Chapter 10: Methods of Published Articles on Digital Economy
- Chapter 11: Social Network Sites (SNS) and Their Irrepressible Popularity
- Compilation of References
- About the Contributors
- Index
