""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Foreword
• Preface
• Chapter 1: An Evaluative Framework for the Most Suitable Theory of Mobile Learning
• Chapter 2: Promotion of Tourism Using Social Media
• Chapter 3: A Content Marketing Framework to Analyze Customer Engagement on Social Media
• Chapter 4: A Literature Review of Social Media for Marketing
• Chapter 5: How Does Firm- and User-Generated Content Benefit Firms and Affect Consumers?
• Chapter 6: Social Media and E-Commerce
• Chapter 7: Empowering the Economic Impact of Virtual Communities
• Chapter 8: Social Media
• Chapter 9: Social Media Usage in Online Consumer Decision Process and Buying Behaviour
• Chapter 10: Methods of Published Articles on Digital Economy
• Chapter 11: Social Network Sites (SNS) and Their Irrepressible Popularity
• Compilation of References
• About the Contributors
• Index