Details
| Title | Handbook of Research on Innovation and Development of e-Commerce and e-Business in ASEAN |
|---|---|
| Creators | Almunawar Mohammad Nabil.; Anshari Ali Muhammad.; Ariff Lim Syamimi. |
| Imprint | Hershey: IGI Global, 2020 |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Electronic commerce; Internet — Technological innovations; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1223088066 |
| Record create date | 11/21/2020 |
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| Group | Anonymous |
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| Network | Internet |
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and m.
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| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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