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Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and m.

• Cover
• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• List of Contributors
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Chapter 1: Legal and Regulatory Challenges in Facilitating a Sustainable ASEAN E-Commerce Sector
• Chapter 2: Regulating Digital Platforms
• Chapter 3: Multi-Process Analysis and Portfolio Optimization Based on Quantum Mechanics (QM) Under Risk Management in ASEAN Exchanges
• Chapter 4: The Use of Big Data in Marketing Analytics
• Chapter 5: Learning From Others
• Chapter 6: Small Business in Indonesia
• Chapter 7: The Challenges and Opportunities of E-Commerce Data Collection in Indonesia Compared to BRICS Countries
• Chapter 8: Middle Class Millennial Experiences in the Digital Market
• Chapter 9: Mapping the E-Business Ecosystem in Indonesia
• Chapter 10: Observing Digital Marketplaces of Agricultural Products in Indonesia
• Chapter 11: The Economic Impact of E-Commerce in Singapore
• Chapter 12: Development of the Digital Marketplace in the Fashion Industry
• Chapter 13: The Model for Applying the Sufficiency Economy Philosophy of Different Generations in Bangkok and Its Vicinity
• Chapter 14: A Proposed Conceptual Framework of Factors Influencing Consumer E- Wallet Adoption in Malaysia and Thailand
• Chapter 15: Online Food Ordering in Vietnam
• Chapter 16: The Rise of Digital Marketplace in Brunei Darussalam
• Chapter 17: Roadmap to Gaining Customer Satisfaction
• Chapter 18: Adoption of E-Commerce Among Travel Agents in Brunei Darussalam
• Chapter 19: Contemporary Business Culture and Thoughts for ASEAN Entrepreneurs
• Chapter 20: Strategizing SME Performance in the 4th Industrial Revolution Era
• Chapter 21: Enhancing Online Repurchase Intention via Application of Big Data Analytics in E-Commerce
• Chapter 22: A Study of Consumer Continuance Intention to Adopt Mobile Payment Application in Indonesia
• Chapter 23: Capturing the Velocity of Sharia Economy Through an Islamic Boarding School's (Pesantren) B2B E-Commerce
• Chapter 24: Designing Rental Business Based on Mobile Application
• Chapter 25: BeUsin
• Chapter 26: Expanding Peer-to-Peer Digital Intermediation Through a Mobile-Based Platform
• Chapter 27: Effect of Information Technology on Warehousing and Inventory Management for Competitive Advantage
• Chapter 28: Indonesia E-Hailing Taxi
• Chapter 29: Travelogy
• Chapter 30: Entrepreneurship and Technopreneurship in Era 4.0
• Chapter 31: The Actual Use of Social Media in Indonesia
• Chapter 32: Role of Media Agencies to Implement Social Customer Relationship Management Among Malaysian Organisations
• Chapter 33: Knowledge Sharing Practice in Brunei Darussalam
• Chapter 34: Anticipating Blockchain as Disruptive Technology
• Chapter 35: A Hybrid Computational Intelligence Algorithm to Transform Traditional IPC Into a Smart Camera
• Compilation of References
• About the Contributors
• Index