Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Advanced digital marketing strategies in a data-driven era |
|---|---|
| Other creators | Saura José Ramón |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Internet marketing.; Internet marketing — Statistical methods.; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1250435378 |
| Record create date | 5/3/2021 |
Allowed Actions
| pdf/2968223.pdf | – |
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
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| epub/2968223.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
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| Network | Internet |
"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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