Details
| Title | Handbook of research on future policies and strategies for nation branding |
|---|---|
| Other creators | Pistikou Viktoria; Masouras Andreas; Komodromos Marcos |
| Organization | IGI Global, |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Place marketing. ; Branding (Marketing) ; Tourism. ; EBSCO eBooks |
| Document type | Other |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1260710300 |
| Record create date | 7/18/2021 |
Allowed Actions
| /pdf/2968220.pdf | – |
Action 'Download' will be available if administrator prepare required files
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|---|---|---|
| /epub/2968220.epub | – |
Action 'Download' will be available if administrator prepare required files
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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