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Title Handbook of research on future policies and strategies for nation branding
Other creators Pistikou Viktoria; Masouras Andreas; Komodromos Marcos
Organization IGI Global,
Collection Электронные книги зарубежных издательств; Общая коллекция
Subjects Place marketing.; Branding (Marketing); Tourism.; EBSCO eBooks
Document type Other
File type PDF
Language English
Rights Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key on1260710300
Record create date 7/18/2021

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"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--.

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