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Title Market research: the process, data, and methods using stata
Creators Mooi Erik; Sarstedt Marko; Mooi-Reci Irma
Imprint Singapore: Springer, 2018
Collection Электронные книги зарубежных издательств; Общая коллекция
Subjects Математическая статистика — Применение в экономике; маркетинговые исследования
LBC 65.291.31
Document type Other
File type Other
Language English
Rights Доступ по паролю из сети Интернет (чтение, печать)
Record key RU\SPSTU\edoc\54793
Record create date 10/29/2018

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This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

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