Details

Title: Corporate social responsibility in the global business world
Other creators: Mermod Asli Yüksel; Idowu Samuel O.
Imprint: Berlin, Heidelberg: Springer, 2014
Collection: Электронные книги зарубежных издательств; Общая коллекция
Subjects: социальная ответственность; предпринимательство; корпоративное управление
LBC: 65.292.34; 60.82
Language: English
Rights: Доступ по паролю из сети Интернет (чтение, печать)

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Annotation

This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. Primarily based on real cases, it focuses on different approaches to CSR from a global perspective. It provides a critique of the “wrong” practices often employed even by multinational organizations, and highlights the resultant negative effects. On the other hand the book demonstrates good examples that can help multinationals or even entire countries to achieve both a better reputation and increased profitability. “CSR in the Global Business World” is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level.

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