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В магистерской диссертации описаны проблемы связанные с импортом продукции в условиях нынешних политических ситуаций. В ходе работы было проведено маркетинговое исследование на базе компании ООО "Форвард Электроникс", основной целью которого являлось предложение и внедрение новых способов продвижения электронных компонентов и как результат, увеличение объёмов продаж. Описан не только предложенный метод, но и экономическая эффективность данного предложения.
In the master thesis is given the ananlysis of problems of import products in an unfavorable political situation in Russia. During the work, there was conducted market research on base of company "Forward Electronics" LLC which main goal was offering and implementation of new sales promotion metods and as result increasing of volume of sales. There were considered the characteristics of introducted offers as well as economic effectiveness of the project.
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