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В работе изложены основы формирования логистической системы, рассмотрены факторы конкурентоспособности и разработана маркетинговая стратегия. Были рассмотрены особенности синхронизации маркетинговой и операционной стратегии.
This paper the basis for the formation of the logistic system, considered factors of competitiveness and developed marketing strategy. Were discussed peculiarities of synchronization of marketing and operating strategies.
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