Фомина, Дарья Сергеевна. Использование BTL коммуникаций как инструмента рекламы в розничной торговле (на примере ООО "Табер Трейд") [Электронный ресурс]: выпускная квалификационная работа бакалавра: 42.03.01 - Реклама и связи с общественностью ; 42.03.01_01 - Реклама и связи с общественностью в отрасли (Связи с общественностью) = The use of BTL communications as an advertising tool in retail trade (on the example of LLC "Taber Trade") / Д. С. Фомина; Санкт-Петербургский политехнический университет Петра Великого, Гуманитарный институт ; науч. рук. К. К. Хатанзейский ; консультант по нормоконтролю В. В. Дубяго. — Электрон. текстовые дан. (1 файл : 1,3 Мб). — Санкт-Петербург, 2019. — Загл. с титул. экрана. — Доступ по паролю из сети Интернет (чтение, печать, копирование). — Adobe Acrobat Reader 7.0. — <URL:http://elib.spbstu.ru/dl/3/2019/vr/vr19-499.pdf>. — <URL:http://doi.org/10.18720/SPBPU/3/2019/vr/vr19-499>. — <URL:http://elib.spbstu.ru/dl/3/2019/vr/rev/vr19-499-z.zip>. — <URL:http://elib.spbstu.ru/dl/3/2019/vr/rev/vr19-499-o.pdf>. — <URL:http://elib.spbstu.ru/dl/3/2019/vr/rev/vr19-499-a.pdf>.
|
Period
|
Read
|
Print
|
Copy
|
Open
|
Total
|
|
Year 2019
|
Quarter 2
|
June
|
22
|
0
|
15
|
0
|
37
|
|
Quarter 3
|
July
|
13
|
0
|
5
|
0
|
18
|
|
August
|
7
|
0
|
5
|
0
|
12
|
|
September
|
11
|
0
|
6
|
0
|
17
|
|
Quarter 4
|
October
|
9
|
0
|
8
|
0
|
17
|
|
November
|
3
|
0
|
1
|
0
|
4
|
|
December
|
2
|
0
|
10
|
0
|
12
|
|
Year 2020
|
Quarter 1
|
January
|
3
|
0
|
8
|
0
|
11
|
|
February
|
1
|
0
|
16
|
0
|
17
|
|
March
|
2
|
0
|
9
|
0
|
11
|
|
Quarter 2
|
April
|
0
|
0
|
0
|
0
|
0
|
|
May
|
1
|
0
|
2
|
0
|
3
|
|
June
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2021
|
Quarter 1
|
January
|
0
|
0
|
1
|
0
|
1
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 2
|
April
|
0
|
0
|
1
|
0
|
1
|
|
May
|
0
|
0
|
0
|
0
|
0
|
|
June
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2022
|
Quarter 1
|
January
|
0
|
0
|
0
|
0
|
0
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 2
|
April
|
0
|
0
|
0
|
0
|
0
|
|
May
|
0
|
0
|
2
|
0
|
2
|
|
June
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
1
|
0
|
1
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2023
|
Quarter 1
|
January
|
0
|
0
|
1
|
0
|
1
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 2
|
April
|
0
|
0
|
1
|
0
|
1
|
|
May
|
0
|
0
|
0
|
0
|
0
|
|
June
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
1
|
0
|
1
|
|
Quarter 4
|
October
|
0
|
0
|
2
|
0
|
2
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2024
|
Quarter 1
|
January
|
0
|
0
|
0
|
0
|
0
|
|
February
|
0
|
0
|
1
|
0
|
1
|
|
March
|
1
|
0
|
0
|
0
|
1
|
|
Quarter 2
|
April
|
0
|
0
|
0
|
0
|
0
|
|
May
|
1
|
0
|
0
|
0
|
1
|
|
Total
|
76
|
0
|
96
|
0
|
172
|
