Table | Card | RUSMARC | |
Allowed Actions: –
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
Group: Anonymous Network: Internet |
Annotation
Работа посвящена разработке контент-стратегии и анализу ее влияния на продвижение малого бизнеса в социальной сети на примере предприятия «Lovele Flowers». Дана характеристика понятию контент, проведен анализ его видов, так же детально рассмотрено понятие контент-стратегия, ее основные цели, задачи и функции. Даны общие характеристики организации, проведен анализ целевой аудитории и конкурентный анализ, на основании чего разработана контент-стратегия и проанализирована эффективность проделанной работы.
The work is devoted to the development of a content strategy and analysis of its impact on the promotion of small business in a social network using the example of the enterprise «Lovele Flowers». A description of the concept of content is given, an analysis of its types is carried out, the concept of content strategy, its main goals, tasks and functions are also considered in detail. The general characteristics of the organization are given, the analysis of the target audience and the competitive analysis are carried out, on the basis of which a content strategy is developed and the effectiveness of the work done is analyzed.
Document access rights
Network | User group | Action | ||||
---|---|---|---|---|---|---|
ILC SPbPU Local Network | All | |||||
Internet | Authorized users SPbPU | |||||
Internet | Anonymous |
Usage statistics
Access count: 38
Last 30 days: 5 Detailed usage statistics |