Иванова, В.В. Особенности восприятия рекламы и рекламного текста [Электронный ресурс] / В.В. Иванова, Е.В. Пашкевич, Л.А. Стрельникова. — (Секция "Современные проблемы управления и предпринимательства в мировой и российской экономике"). — Электрон. текстовые дан. (1 файл : 109 Кб) // XXXIV неделя науки СПбГПУ: материалы Всероссийской межвузовской научно-технической конференции студентов и аспирантов: 28 ноября - 3 декабря 2005 г. / Санкт-Петербургский государственный политехнический университет, Совет по научно-исследовательской работе студентов; [под общ. ред. А. И. Рудского, В. В. Глухова]. – СПб. – 2006. – Международная высшая школа управления. — Загл. с титул. экрана. — Электрон. версия печ. публикации. — Свободный доступ из сети Интернет (чтение, печать, копирование). — Текстовый файл. — Adobe Acrobat Reader 4.0. — <URL:http://elib.spbstu.ru/dl/007605.pdf>.
|
Period
|
Read
|
Print
|
Copy
|
Open
|
Total
|
|
Year 2012
|
Quarter 1
|
March
|
0
|
0
|
1
|
0
|
1
|
|
Quarter 2
|
April
|
3
|
0
|
2
|
0
|
5
|
|
May
|
1
|
0
|
1
|
0
|
2
|
|
June
|
0
|
0
|
4
|
0
|
4
|
|
Quarter 3
|
July
|
3
|
0
|
1
|
0
|
4
|
|
August
|
1
|
0
|
0
|
0
|
1
|
|
September
|
3
|
0
|
3
|
0
|
6
|
|
Quarter 4
|
October
|
1
|
0
|
2
|
0
|
3
|
|
November
|
1
|
0
|
1
|
0
|
2
|
|
December
|
0
|
0
|
1
|
0
|
1
|
|
Year 2013
|
Quarter 1
|
January
|
3
|
0
|
4
|
0
|
7
|
|
February
|
2
|
0
|
6
|
0
|
8
|
|
March
|
0
|
0
|
1
|
0
|
1
|
|
Quarter 2
|
April
|
3
|
0
|
1
|
0
|
4
|
|
May
|
4
|
0
|
0
|
0
|
4
|
|
June
|
1
|
0
|
0
|
0
|
1
|
|
Quarter 3
|
July
|
4
|
0
|
0
|
0
|
4
|
|
August
|
4
|
0
|
4
|
0
|
8
|
|
September
|
3
|
0
|
0
|
0
|
3
|
|
Quarter 4
|
October
|
0
|
0
|
1
|
0
|
1
|
|
November
|
2
|
0
|
1
|
0
|
3
|
|
December
|
4
|
0
|
0
|
0
|
4
|
|
Year 2014
|
Quarter 1
|
January
|
1
|
0
|
0
|
0
|
1
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
3
|
0
|
0
|
0
|
3
|
|
Quarter 2
|
April
|
2
|
0
|
0
|
0
|
2
|
|
May
|
2
|
0
|
3
|
0
|
5
|
|
June
|
4
|
0
|
2
|
0
|
6
|
|
Quarter 3
|
July
|
1
|
0
|
2
|
0
|
3
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
1
|
0
|
0
|
0
|
1
|
|
Quarter 4
|
October
|
5
|
0
|
1
|
0
|
6
|
|
November
|
2
|
0
|
0
|
0
|
2
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2015
|
Quarter 1
|
January
|
4
|
0
|
2
|
0
|
6
|
|
February
|
4
|
0
|
0
|
0
|
4
|
|
March
|
2
|
0
|
4
|
0
|
6
|
|
Quarter 2
|
April
|
0
|
0
|
0
|
0
|
0
|
|
May
|
1
|
0
|
0
|
0
|
1
|
|
June
|
3
|
0
|
0
|
0
|
3
|
|
Quarter 3
|
July
|
3
|
0
|
2
|
0
|
5
|
|
August
|
1
|
0
|
1
|
0
|
2
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
4
|
0
|
1
|
0
|
5
|
|
November
|
5
|
0
|
4
|
0
|
9
|
|
December
|
3
|
0
|
3
|
0
|
6
|
|
Year 2016
|
Quarter 1
|
January
|
3
|
0
|
2
|
0
|
5
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 2
|
April
|
0
|
0
|
3
|
0
|
3
|
|
May
|
0
|
0
|
0
|
0
|
0
|
|
June
|
4
|
0
|
0
|
0
|
4
|
|
Quarter 3
|
July
|
2
|
0
|
2
|
0
|
4
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
1
|
0
|
0
|
0
|
1
|
|
Quarter 4
|
October
|
2
|
0
|
3
|
0
|
5
|
|
November
|
3
|
0
|
2
|
0
|
5
|
|
December
|
5
|
0
|
2
|
0
|
7
|
|
Year 2017
|
Quarter 1
|
January
|
3
|
0
|
2
|
0
|
5
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
3
|
0
|
2
|
0
|
5
|
|
Quarter 2
|
April
|
0
|
0
|
2
|
0
|
2
|
|
May
|
1
|
0
|
0
|
0
|
1
|
|
June
|
2
|
0
|
5
|
0
|
7
|
|
Quarter 3
|
July
|
4
|
0
|
2
|
0
|
6
|
|
August
|
2
|
0
|
1
|
0
|
3
|
|
September
|
2
|
0
|
2
|
0
|
4
|
|
Quarter 4
|
October
|
2
|
0
|
4
|
0
|
6
|
|
November
|
2
|
0
|
4
|
0
|
6
|
|
December
|
4
|
0
|
4
|
0
|
8
|
|
Year 2018
|
Quarter 1
|
January
|
2
|
0
|
5
|
0
|
7
|
|
February
|
1
|
0
|
2
|
0
|
3
|
|
March
|
2
|
0
|
4
|
0
|
6
|
|
Quarter 2
|
April
|
2
|
0
|
5
|
0
|
7
|
|
May
|
0
|
0
|
15
|
0
|
15
|
|
June
|
1
|
0
|
34
|
0
|
35
|
|
Quarter 3
|
July
|
6
|
0
|
11
|
0
|
17
|
|
August
|
19
|
0
|
10
|
0
|
29
|
|
September
|
3
|
0
|
16
|
0
|
19
|
|
Quarter 4
|
October
|
1
|
0
|
13
|
0
|
14
|
|
November
|
1
|
0
|
11
|
0
|
12
|
|
December
|
1
|
0
|
14
|
0
|
15
|
|
Year 2019
|
Quarter 1
|
January
|
2
|
0
|
17
|
0
|
19
|
|
February
|
1
|
0
|
11
|
0
|
12
|
|
March
|
0
|
0
|
7
|
0
|
7
|
|
Quarter 2
|
April
|
0
|
0
|
13
|
0
|
13
|
|
May
|
2
|
0
|
26
|
0
|
28
|
|
June
|
0
|
0
|
20
|
0
|
20
|
|
Quarter 3
|
July
|
2
|
0
|
17
|
0
|
19
|
|
August
|
2
|
0
|
7
|
0
|
9
|
|
September
|
5
|
0
|
8
|
0
|
13
|
|
Quarter 4
|
October
|
0
|
0
|
25
|
0
|
25
|
|
November
|
0
|
0
|
33
|
0
|
33
|
|
December
|
0
|
0
|
13
|
0
|
13
|
|
Year 2020
|
Quarter 1
|
January
|
1
|
0
|
15
|
0
|
16
|
|
February
|
3
|
0
|
16
|
0
|
19
|
|
March
|
8
|
0
|
10
|
0
|
18
|
|
Quarter 2
|
April
|
4
|
0
|
0
|
0
|
4
|
|
May
|
4
|
0
|
0
|
0
|
4
|
|
June
|
2
|
0
|
0
|
0
|
2
|
|
Quarter 3
|
July
|
3
|
0
|
0
|
0
|
3
|
|
August
|
3
|
0
|
0
|
0
|
3
|
|
September
|
3
|
0
|
0
|
0
|
3
|
|
Quarter 4
|
October
|
4
|
0
|
0
|
0
|
4
|
|
November
|
2
|
0
|
7
|
0
|
9
|
|
December
|
0
|
0
|
3
|
0
|
3
|
|
Year 2021
|
Quarter 1
|
January
|
1
|
0
|
3
|
0
|
4
|
|
February
|
0
|
0
|
6
|
0
|
6
|
|
March
|
1
|
0
|
2
|
0
|
3
|
|
Quarter 2
|
April
|
0
|
0
|
2
|
0
|
2
|
|
May
|
2
|
0
|
3
|
0
|
5
|
|
June
|
5
|
0
|
4
|
0
|
9
|
|
Quarter 3
|
July
|
3
|
0
|
6
|
0
|
9
|
|
August
|
1
|
0
|
5
|
0
|
6
|
|
September
|
1
|
0
|
4
|
0
|
5
|
|
Quarter 4
|
October
|
3
|
0
|
3
|
0
|
6
|
|
November
|
3
|
0
|
3
|
0
|
6
|
|
December
|
7
|
0
|
5
|
0
|
12
|
|
Year 2022
|
Quarter 1
|
January
|
4
|
0
|
2
|
0
|
6
|
|
February
|
2
|
0
|
3
|
0
|
5
|
|
March
|
7
|
0
|
5
|
0
|
12
|
|
Quarter 2
|
April
|
1
|
0
|
6
|
0
|
7
|
|
May
|
3
|
0
|
0
|
0
|
3
|
|
June
|
2
|
0
|
3
|
0
|
5
|
|
Quarter 3
|
July
|
4
|
0
|
4
|
0
|
8
|
|
August
|
3
|
0
|
1
|
0
|
4
|
|
September
|
1
|
0
|
0
|
0
|
1
|
|
Quarter 4
|
October
|
0
|
0
|
1
|
0
|
1
|
|
November
|
7
|
0
|
3
|
0
|
10
|
|
December
|
13
|
0
|
0
|
0
|
13
|
|
Year 2023
|
Quarter 1
|
January
|
4
|
0
|
6
|
0
|
10
|
|
February
|
1
|
0
|
4
|
0
|
5
|
|
March
|
1
|
0
|
4
|
0
|
5
|
|
Quarter 2
|
April
|
1
|
0
|
0
|
0
|
1
|
|
May
|
7
|
0
|
7
|
0
|
14
|
|
June
|
0
|
0
|
1
|
0
|
1
|
|
Quarter 3
|
July
|
2
|
0
|
3
|
0
|
5
|
|
August
|
1
|
0
|
1
|
0
|
2
|
|
September
|
2
|
0
|
4
|
0
|
6
|
|
Quarter 4
|
October
|
2
|
0
|
3
|
0
|
5
|
|
November
|
6
|
0
|
3
|
0
|
9
|
|
December
|
2
|
0
|
1
|
0
|
3
|
|
Year 2024
|
Quarter 1
|
January
|
0
|
0
|
0
|
0
|
0
|
|
February
|
1
|
0
|
3
|
0
|
4
|
|
March
|
3
|
0
|
2
|
0
|
5
|
|
Quarter 2
|
April
|
4
|
0
|
10
|
0
|
14
|
|
May
|
5
|
0
|
14
|
0
|
19
|
|
June
|
0
|
0
|
6
|
0
|
6
|
|
Total
|
345
|
0
|
635
|
0
|
980
|
