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Павлов, Михаил Юрьевич. Исследование методов измерения эффективности маркетинговых коммуникаций [Электронный ресурс]: магистерская диссертация / М.Ю. Павлов; Санкт-Петербургский политехнический университет Петра Великого, Инженерно-экономический институт, Кафедра предпринимательства и коммерции. — Электрон. текстовые дан. (1 файл : 3,80 МБ). — Санкт-Петербург, 2015. — Загл. с титул. экрана. — Доступ по паролю из сети Интернет (чтение, печать, копирование). — Текстовый файл. — Adobe Acrobat Reader 7.0. — <URL:http://elib.spbstu.ru/dl/2/6176.pdf>.

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Period Read Print Copy Open Total
Year 2015 Quarter 4 October 3 0 3 0 6
November 1 0 0 0 1
December 12 0 4 0 16
Year 2016 Quarter 1 January 7 0 6 0 13
February 4 0 6 0 10
March 3 0 6 0 9
Quarter 2 April 2 0 13 0 15
May 4 0 1 0 5
June 5 0 2 0 7
Quarter 3 July 2 0 2 0 4
August 0 0 0 0 0
September 0 0 1 0 1
Quarter 4 October 1 0 2 0 3
November 5 0 3 0 8
December 9 0 15 0 24
Year 2017 Quarter 1 January 1 0 12 0 13
February 1 0 1 0 2
March 3 0 10 0 13
Quarter 2 April 1 0 24 0 25
May 6 0 36 0 42
June 7 0 21 0 28
Quarter 3 July 5 0 10 0 15
August 3 0 17 0 20
September 5 0 17 0 22
Quarter 4 October 3 0 13 0 16
November 3 0 15 0 18
December 2 0 20 0 22
Year 2018 Quarter 1 January 2 0 19 0 21
February 2 0 9 0 11
March 5 0 21 0 26
Quarter 2 April 1 0 41 0 42
May 5 0 43 0 48
June 5 0 56 0 61
Quarter 3 July 3 0 12 0 15
August 2 0 19 0 21
September 4 0 13 0 17
Quarter 4 October 2 0 48 0 50
November 3 0 27 0 30
December 3 0 54 0 57
Year 2019 Quarter 1 January 5 0 33 0 38
February 2 0 38 0 40
March 3 0 35 0 38
Quarter 2 April 1 0 46 0 47
May 7 0 34 0 41
June 2 0 29 0 31
Quarter 3 July 3 0 14 0 17
August 7 0 11 0 18
September 6 0 21 0 27
Quarter 4 October 0 0 35 0 35
November 0 0 39 0 39
December 1 0 38 0 39
Year 2020 Quarter 1 January 1 0 20 0 21
February 1 0 15 0 16
March 7 0 12 0 19
Quarter 2 April 2 0 0 0 2
May 0 0 0 0 0
June 1 0 0 0 1
Quarter 3 July 0 0 0 0 0
August 0 0 0 0 0
September 0 0 0 0 0
Quarter 4 October 0 0 1 0 1
November 0 0 0 0 0
December 1 0 0 0 1
2021 Quarter 1 January 0 0 0 0 0
February 0 0 0 0 0
March 0 0 0 0 0
Quarter 2 April 0 0 0 0 0
May 0 0 0 0 0
June 0 0 0 0 0
Quarter 3 July 0 0 0 0 0
August 0 0 0 0 0
September 0 0 0 0 0
Quarter 4 October 0 0 0 0 0
November 0 0 0 0 0
December 0 0 0 0 0
Year 2022 Quarter 1 January 0 0 0 0 0
February 0 0 0 0 0
March 0 0 0 0 0
Quarter 2 April 0 0 0 0 0
May 0 0 1 0 1
June 0 0 0 0 0
Quarter 3 July 0 0 0 0 0
August 0 0 1 0 1
September 0 0 0 0 0
Quarter 4 October 0 0 0 0 0
November 1 0 0 0 1
December 0 0 0 0 0
Year 2023 Quarter 1 January 0 0 0 0 0
February 1 0 2 0 3
March 0 0 0 0 0
Quarter 2 April 0 0 0 0 0
May 0 0 0 0 0
June 0 0 0 0 0
Quarter 3 July 0 0 0 0 0
August 0 0 0 0 0
September 0 0 0 0 0
Quarter 4 October 0 0 0 0 0
November 0 0 0 0 0
December 0 0 0 0 0
Year 2024 Quarter 1 January 0 0 2 0 2
February 0 0 0 0 0
March 0 0 1 0 1
Quarter 2 April 0 0 1 0 1
Total 187 0 1,051 0 1,238