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Annotation
Данная работа посвящена принципам и средствам PR-продвижения в сфере гостиничного бизнеса. Рассмотрены теоретические основы процесса продвижения гостиничного предприятия и их практическое применение на примере пятизвездочного отеля. Для повышения узнаваемости отеля разработан проект продвижения в социальных сетях в качестве дополнительного инструмента PR.
The work is devoted to the principles and tools of PR-promotion in the hospitality business. There are considered the theoretical basics of the promotion process of hotel enterprises and their practical application on the example of the five star hotel. For increasing awareness of the hotel it was designed a project of promotion in social networks as an additional tool of PR.
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| Internet | Authorized users SPbPU |
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| Internet | Authorized users (not from SPbPU, N1) | |||||
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Internet | Anonymous |
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