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Annotation
В бакалаврской работе проведено исследование на тему - влияния рекламы с негативными эмоциями на отношение к бренду, в котором выявлено отношение потребителей к бренду до и после просмотра оскорбительной рекламы. Проанализирован рынок рекламы, составлена анкета, проведен опрос по восприятию рекламы с негативными и провокационными составляющими.
During the bachelor's thesis was a study on effects of advertising negative emotion on brand attitude, in which it was necessary to identify the consumers ' attitude towards the brand before and after watching the offen-sive advertising. Analyzed the advertising market, we have developed a questionnaire, conducted a survey on the perception of advertising with a negative and provocative components.
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