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Annotation
В работе рассматривается действия риелторской конторы в условиях крупного промышленного центра, ее конкурентоспособность с другими агентствами. Проведен сравнительный анализ маркетинговой среды, особенно в условиях кризиса. Предложены мероприятия по повышению конкурентоспособности через улучшение качества обслуживания и сокращения затрат.
This paper considers the action realtor offices in a large industrial center , its competitiveness with other agencies. A comparative analysis of the marketing environment , especially in a crisis. The measures to improve competitiveness through the improvement of service quality and reduce costs.
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