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Title Разработка рекламных мероприятий по стимулированию продаж услуг стоматологической клиники "St.Moritz": дипломная работа: 42.03.01
Creators Романова Анастасия Игоревна
Scientific adviser Ягья Талия Саидовна
Organization Санкт-Петербургский политехнический университет Петра Великого. Институт международных образовательных программ
Imprint Санкт-Петербург, 2016
Collection Выпускные квалификационные работы; Общая коллекция
Subjects стимулирование сбыта; стоматологическая клиника; реклама; рекламные мероприятия; sales promotion; dental clinic; advertising; promotional events
Document type Specialist graduation qualification work
File type PDF
Language Russian
Level of education Specialist
Speciality code (FGOS) 42.03.01
Speciality group (FGOS) 420000 - Средства массовой информации и информационно-библиотечное дело
DOI 10.18720/SPBPU/2/v16-2869
Rights Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key RU\SPSTU\edoc\35775
Record create date 1/20/2017

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The object of study of the degree project is dental clinic «St. Moritz »Subject of research - promotional events for the dental clinic. The degree project consists of an introduction, three chapters and a conclusion. In the introduction the urgency of the chosen theme, formulated the goal and objectives of the study, indicate the object and subject of study.The first chapter is devoted to the study of theoretical issues, it reveals the concept, nature and types of promotional activities, as well as the role of advertising in promoting goods and services. The mechanism of state regulation of the market of dental services.The second chapter analyzes the marketing environment, and promotional activities of "St. Moritz"The third chapter examines the development of promotional activities to stimulate the sales of "St. Moritz" dental clinic services. Conclusion contains the main conclusions and proposals aimed at improving the efficiency of the clinic and the target audience loyalty.

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