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В магистерской диссертации рассматриваются теоретические аспекты исследования клиентской базы предприятия, основные методы анализа, причины оттока клиентов. На примере клиентской базы фармацевтической ветеринарной компании АО «Хювефарма» производится анализ структуры и динамики клиентской базы, рассматривается перечень мероприятий по ее развитию.
The master's thesis deals with the theoretical aspects of the research enterprise customer base , the basic methods and tools of its analysis , the reasons for customer churn . For example, the customer base of veterinary pharmaceutical company JSC " Huvepharma " , an analysis of the structure and dynamics of the customer base , is considered a list of measures for its development.
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