Лагунова, Диана Олеговна. Совершенствование коммуникационной деятельности компании сегмента B2B с помощью инструментов inbound-маркетинга (на примере ООО «Группа ИНО») [Электронный ресурс]: выпускная квалификационная работа бакалавра: 42.03.01 - Реклама и связи с общественностью ; 42.03.01_04 - Реклама в международном сотрудничестве = Improving marketing communications with inbound marketing tools for B2B company (on the example of INO GROUP LLC) / Д. О. Лагунова; Санкт-Петербургский политехнический университет Петра Великого, Гуманитарный институт ; науч. рук. А. С. Сафонова ; консультант по нормоконтролю А. М. Кобичева. — Электрон. текстовые дан. (1 файл : 32 Мб). — Санкт-Петербург, 2019. — Загл. с титул. экрана. — Доступ по паролю из сети Интернет (чтение, печать, копирование). — Adobe Acrobat Reader 7.0. — <URL:http://elib.spbstu.ru/dl/3/2019/vr/vr19-2229.pdf>. — <URL:http://doi.org/10.18720/SPBPU/3/2019/vr/vr19-2229>. — <URL:http://elib.spbstu.ru/dl/3/2019/vr/rev/vr19-2229-z.zip>. — <URL:http://elib.spbstu.ru/dl/3/2019/vr/rev/vr19-2229-o.pdf>. — <URL:http://elib.spbstu.ru/dl/3/2019/vr/rev/vr19-2229-a.pdf>.
|
Period
|
Read
|
Print
|
Copy
|
Open
|
Total
|
|
Year 2019
|
Quarter 3
|
September
|
6
|
0
|
5
|
0
|
11
|
|
Quarter 4
|
October
|
4
|
0
|
1
|
0
|
5
|
|
November
|
1
|
0
|
1
|
0
|
2
|
|
December
|
1
|
0
|
1
|
0
|
2
|
|
Year 2020
|
Quarter 1
|
January
|
0
|
0
|
1
|
0
|
1
|
|
February
|
0
|
0
|
2
|
0
|
2
|
|
March
|
3
|
0
|
4
|
0
|
7
|
|
Quarter 2
|
April
|
0
|
0
|
2
|
0
|
2
|
|
May
|
0
|
0
|
2
|
0
|
2
|
|
June
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
1
|
0
|
0
|
0
|
1
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2021
|
Quarter 1
|
January
|
0
|
0
|
0
|
0
|
0
|
|
February
|
0
|
0
|
1
|
0
|
1
|
|
March
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 2
|
April
|
1
|
0
|
2
|
0
|
3
|
|
May
|
3
|
0
|
3
|
0
|
6
|
|
June
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2022
|
Quarter 1
|
January
|
0
|
0
|
0
|
0
|
0
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
1
|
0
|
1
|
0
|
2
|
|
Quarter 2
|
April
|
0
|
0
|
1
|
0
|
1
|
|
May
|
0
|
0
|
1
|
0
|
1
|
|
June
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2023
|
Quarter 1
|
January
|
0
|
0
|
0
|
0
|
0
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 2
|
April
|
0
|
0
|
0
|
0
|
0
|
|
May
|
0
|
0
|
0
|
0
|
0
|
|
June
|
0
|
0
|
1
|
0
|
1
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Total
|
21
|
0
|
29
|
0
|
50
|
