Table | Card | RUSMARC | |
Allowed Actions: –
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
Group: Anonymous Network: Internet |
Annotation
В данной работе изложена сущность подхода к продвижению музейного комплекса «Россия – Моя История». Были проанализированы конкурентные свойства других музеев, проведен Swot-анализ, разработан сценарий проведения квеста, а также разработана рекламная кампания на целевую аудиторию от 15 до 19 лет, создан медиаплан и посчитана смета.
This paper presents the essence of the approach to the promotion of the Museum complex "Russia – My History". The competitive properties of other museums were analyzed, Swot-analysis was carried out, the scenario of the quest was developed, and an advertising campaign for the target audience from 15 to 19 years was developed, a media plan was created and an estimate was calculated.
Document access rights
Network | User group | Action | ||||
---|---|---|---|---|---|---|
ILC SPbPU Local Network | All | |||||
Internet | Authorized users SPbPU | |||||
Internet | Anonymous |
Table of Contents
- ГЛАВА 2. ХАРАКТЕРИСТИКА МУЙЗЕНОГО КОМПЛЕКСА СПБ ГБУК «МВЦ»
Usage statistics
Access count: 82
Last 30 days: 0 Detailed usage statistics |