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В ходе исследования был выполнен анализ рынка индустрии гостеприимства в Санкт-Петербурге, анализ маркетинговой микросреды и макросреды, анализ целевой аудитории отеля «Solo Sokos Hotel Palace Bridge», выявлены миссия, основные цели и стратегии развития компании, произведен анализ организационной структуры гостиницы, выполнен анализ основных показателей хозяйственной деятельности и ресурсного потенциала, проанализированы конкуренты и выполнен анализ конкурентоспособности предприятия, разработаны мероприятия по повышению конкурентоспособности отеля и произведена оценка их эффективности.
In the course of the study, an analysis of the hospitality market in St. Petersburg, an analysis of the marketing micro-environment and macro-environment, an analysis of the target audience of the Solo Sokos Hotel Palace Bridge were carried out, the mission, main goals and development strategies of the company were identified; the analysis of the main indicators of economic activity and the resource potential was carried out, competitors were analyzed and the analysis of the enterprise’s competitiveness was carried out, measures were developed to improve the competitiveness and the hotel and made the estimate a minute of their effectiveness.
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