Данная работа посвящена исследованию технологии нативной рекламы, в частности приема product placement и разработке модели продвижения чайной церемонии на основе этого приема. Работа проведена на базе ИП Канцер П.М. В результате была разработана концепция мероприятия на основе приема нативной рекламы product placement на базе Государственного Музея Востока и адаптация рекламной стратегии к условиям коронавирусной инфекции (COVID-19), произведен расчёт бюджета и эффективности мероприятия.

This work is devoted to the study of native advertising technology, in particular, the reception of product placement and the development of a model for promoting a tea ceremony based on this technique. The work was carried out on the basis of IP Kantser P.M. As a result, the concept of the event was developed on the basis of receiving native product placement advertising on the basis of the State Museum of the East and the adaptation of the advertising strategy to the conditions of coronavirus infection (COVID-19), the budget and the effectiveness of the event were calculated.