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В выпускной квалификационной работе изучены стратегии PR-продвижения в интернете и особенности применения инструментов маркетинга для усиления PR- деятельности учреждений театральной сферы. Раскрыты возможности применения организационных и креативных механизмов продвижения через интернет с целью улучшения коммуникационной деятельности учреждений культуры. Разработана PR- стратегия продвижения театрального товарищества АНО «Комик-Трест» в социальных сетях ВКонтакте и Instagram.
This work is devoted to studying PR-promotion strategies on the Internet and the features of using marketing tools to strengthen the PR-activities of the theatrical institutions. Also, it reveals possibilities of using organizational and creative mechanisms for promoting through the Internet to improve the communication activities of cultural institutions. Based on researches, as a part of the work, a PR-strategy for promoting the theatre of pantomime and clowning ANO “Comic-Trust” on social networks VKontakte and Instagram was developed.
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Internet | Authorized users SPbPU | |||||
Internet | Anonymous |
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