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Annotation
Данная выпускная квалификационная работа посвящена формированию коммуникационной стратегии для продвижения научно-технического продукта. Работа проведена на базе ООО «СИГМА», где собиралась значительная часть представленного материала. Был описан проект «СИГМА. Лаборатория», проведен ситуационный анализ – определены конкуренты, выявлены их преимущества, описаны сильные и слабые стороны проекта «СИГМА. Лаборатория». Исследованы потребительские предпочтения, тестирование проводилось онлайн. Выявлены проблемы коммуникационной деятельности проекта «СИГМА. Лаборатория».
This final qualification work is devoted to the formation of a communication strategy for the promotion of scientific and technical products.This final qualification work is devoted to the formation of a communication strategy for the promotion of scientific and technical products. The work was carried out on the BASIS of SIGMA LLC, where a significant part of the presented material was collected. The SIGMA project was described. Laboratory", conducted a situation analysis-identified competitors, identified their advantages, described the strengths and weaknesses of the SIGMA project. Laboratory». Consumer preferences were studied, and testing was conducted online. The problems of communication activities of the SIGMA project are identified. Laboratory».
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