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В данной работе рассмотрена сущность подхода к разработке стратегии по продвижению организации сферы услуг на примере ООО «Крона». Даны общие понятия по продвижению и стратегии продвижения. Изучены теоретические аспекты и практическая значимость продвижения. Дана характеристика деятельности организации, установлены её сильные и слабые стороны, положение на рынке среди конкурентов. Сформирована стратегия продвижения в социальной сети. Проведены рекомендации по продвижению организации.
In this paper, the essence of the approach to developing a strategy is considered to promote the organization of the service sector using the example of Krona Ltd. General concepts for promotion and promotion strategies are given. The theoretical aspects and practical significance of promotion have been studied. A general analysis of the organization’s activities has been carried out, its strengths and weaknesses, as well as its market position among competitors, have been established. Formed a promotion strategy in the social network. The recommendations on the promotion of the organization.
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