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Group: Anonymous Network: Internet |
Annotation
Данная работа посвящена исследованию особенностей интернет-продвижения предприятий в сфере бытовой техники, и разработке рекомендаций, для усовершенствования интернет-продвижения. Даны общие понятия по продвижению и так же разработаны стратегии продвижения. Был проведен анализ конкурентов, рынка. Был проведен общий анализ деятельности предприятия, анализ внешней и внутренней среды, выявлено положение компании на рынке. Разработана стратегия продвижения, бюджет рекламной кампании.
This paper is devoted to the study of the features of Internet promotion of enterprises in the field of household appliances, and the development of recommendations for improving Internet promotion. General concepts of promotion were given, and promotion strategies were also developed. An analysis of the competition and the market was carried out. A general analysis of the company's activities was carried out, an analysis of the external and internal environment, and the position of the company in the market was revealed. A promotion strategy, a budget for an advertising campaign has been developed.
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Network | User group | Action | ||||
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ILC SPbPU Local Network | All | |||||
Internet | Authorized users SPbPU | |||||
Internet | Anonymous |
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