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Изучены теоретические основы разработки стратегии диверсификации товарной продукции, выявлена сущность понятия товарной продукции, изучены сущность и виды стратегий диверсификации, выявлены области применения стратегии диверсификации, дана краткая характеристика ООО «Гольфстрим», проведен анализ внешней среды предприятия, проведен анализ внутренней среды предприятия, разработаны мероприятия в рамках реализации стратегии диверсификации товарной продукции ООО «Гольфстрим», разработан план мероприятий в рамках реализации стратегии диверсификации товарной продукции, проведен расчет экономического эффекта от предложных мероприятий.
The theoretical foundations of the development of a diversification strategy for commercial products are studied, the essence of the concept of commodity products is revealed, the essence and types of diversification strategies are studied, the areas of application of the diversification strategy are identified, a brief description of Gulfstream LLC is given, an analysis of the external environment is carried out of the enterprise, the analysis of the internal environment of the enterprise was carried out, measures were developed within the framework of the implementation of the strategy for diversification of commercial products of LLC "Golfstream", an action plan was developed within the framework of the implementation of the strategy for diversification of commercial products, the calculation of the economic effect of proposed activities was carried out.
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