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В данной работе описано Формирование имиджа коммерческой организации ПАО «Детский мир». Проведен анализ структуры имиджа коммерческой организации, дан анализ рекламной и PR-деятельность, выделены сильные слабые стороны компании. Разработаны рекомендации по совершенствованию PR и рекламной деятельности в целях формирования имиджа, предоставлена оценка экономической эффективности мероприятий.
This paper describes the Formation of the image of the commercial organization PJSC "Detsky Mir". The analysis of the structure of the image of a commercial organization is carried out, the analysis of advertising and PR-activities is given, the strong weaknesses of the company are highlighted. Recommendations for improving PR and advertising activities in order to form an image were developed, an assessment of the economic efficiency of measures was provided.
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