Table | Card | RUSMARC | |
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Group: Anonymous Network: Internet |
Annotation
В данной работе рассмотрены теоретические основы интернет-продвижения в социальной сети Facebook, исследована стратегия продвижения IT продуктов на площадке рекламного кабинета Facebook. Изучена специфика рынка мобильных игр, проанализированы особенности продвижения продукта на данном рынке. Проведен общий анализ рекламной деятельности компании Panoramik Games Ltd, определены её сильные и слабые стороны, внесены предложения по улучшению эффективности рекламных кампаний, рассчитан бюджет, необходимый для апробации и дальнейшего внедрения внесенных предложений.
In given scientific study had been explored the following topics: general foundations of internet promoting on Facebook, strategy of promoting an IT product using Facebook Advertising Manager. Also the specifics of mobile gaming market had been studied, as well as general features of promoting an IT product at given market. Besides that, the general analysis of marketing activity of Panoramik Games Ltd had been performed. That includes identification of weaknesses and strengths of marketing activities of given organisation and making specific proposals to increase marketing efficiency of that organisation. In addition, the budget, necessary for approbation of said improvements had been accounted.
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Network | User group | Action | ||||
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ILC SPbPU Local Network | All | |||||
Internet | Authorized users SPbPU | |||||
Internet | Anonymous |
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