Details

The aim of the study of this research is to develop activities to launch a new line of cheeses with bioactives. The study was carried out on the basis of cheese with bioactive compounds. Research subject: launch a new line of cheese fortified with bioactive compounds. Research methods: analysis of the literature and internet resources, structuring of this information, technical study and research studies on the subject. The main results of the study: Develop two different product lines of cheese enriched with bioactives compounds.  Develop marketing activities to launch a new line of cheeses. Promote the health benefits of cheese consumption for consumers Analysis consumer trends and the use of digital marketing in cheese distribution business. Application field: food industry. The scientific novelty of the study is recommendation of consumption a new product of cheese that provide health benefits. Conclusions. The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.