Детальная информация

Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.

• Cover
• Integrated Marketing Communications in Risk and Crisis Contexts
• Series
• Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach
• Copyright
• Contents
• List of Illustrations
• Acknowledgments
• Introduction
• Chapter 1
• Situating Culture and Integrated Marketing in Risk and Crisis Communication
  • Culture and Integrated Marketing Communications
  • Summary
• Chapter 2
• The Cultural Imperative in Risk and Crisis Communication Best Practices
  • Integrated Marketing Communications
  • Best Practices of Risk and Crisis Communication
  • Comparing Stages of IMC with Best Practices
  • The Impact of Culture
  • Summary
• Chapter 3
• Building the Cultural Model of Risk and Crisis Communication
  • The Culture-Centered Approach
  • Selected Cases for Examination
  • Summary
• Chapter 4
• The IDEA Model of Instructional Risk and Crisis Communication
  • Communication and Learning in Culture-Centered IMC
  • The IDEA Model
  • Applications of the IDEA Model in IMC Organizations
  • The IDEA Model and Cultural Approaches
  • Summary
• Chapter 5
• The Culture-Neutral Approach
  • The Culture-Neutral Approach
  • Applying the IDEA Model to CN Communication
  • Example of CN Communication
  • Summary
• Chapter 6
• The Culturally Sensitive Approach
  • The Culturally Sensitive Approach
  • Applying the IDEA Model to CS Communication
  • Example of CS Communication: Hurricane Dorian Crisis
  • Summary
• Chapter 7
• The Culture-Centered Approach
  • The Culture-Centered Approach
  • Applying the IDEA Model to CC Communication
  • Example of CC Communication: African Swine Fever Virus
  • Summary
• Chapter 8
• Implications of Emphasizing Culture in Risk and Crisis Communication
  • Lessons Learned
  • Consequences of Multiple Points of Convergence
  • Strategies to Enhance Best Practices
  • Summary
• Chapter 9
• The Need for an Ethical Framework
  • Developing an Ethical-Cultural Perspective
  • Considering the Cultural Basis for Ethical Practices
  • Strategies to Improve Ethical Risk and Crisis Communication
  • Summary
• Chapter 10
• Future Directions for Situating Culture in Risk and Crisis Communication
  • Advantages of a Culture-Centered Approach
  • Limitations of a Culture-Centered Approach
  • Future Areas for Study
  • In Closing
• References
• Index
• About the Authors