Details
| Title | Integrated marketing communication (Lanham, Md.). — Integrated Marketing Communications in Risk and Crisis Contexts: a Culture-Centered Approach |
|---|---|
| Creators | Littlefield Robert S. |
| Other creators | Sellnow Deanna D.,; Sellnow Timothy L., |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Communication in marketing.; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1236267182 |
| Record create date | 2/6/2021 |
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| pdf/2739694.pdf | – |
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| epub/2739694.epub | – |
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| Group | Anonymous |
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| Network | Internet |
Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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