"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Table of Contents
• Detailed Table of Contents
• Preface
• Chapter 1: People-Based Interaction in Modern Marketing
• Chapter 2: Sentiment Analysis and Review Rating Prediction of the Users of Bangladeshi Shopping Apps
• Chapter 3: Marketing in a Pandemic
• Chapter 4: Developing Relationships, Personalization, and Data Herald in the Pandemic
• Chapter 5: Neuromarketing
• Chapter 6: Role of Blockchain and Data Visualisation in Advertisement Lead Purchase Across Social Media
• Chapter 7: Demystifying the Role of Neuromarketing in Creating Value for the Marketers
• Chapter 8: Developing Customer Engagement Through Artificial Intelligence Tools
• Chapter 9: Blockchain Technology
• Chapter 10: Neuromarketing Approach
• Chapter 11: An Assessment of Blockchain and Artificial Intelligence as Transformational Technologies in Marketing
• Chapter 12: Marketing Strategies in the Era of COVID-19
• Chapter 13: An Experimental Investigation of Customer Engagement in Indian Retail Banking
• Chapter 14: Machine Learning and Artificial Intelligence
• Chapter 15: A Bibliometric Analysis of Green Tourism Based on the Scopus Platform
• Chapter 16: Demystifying Neuromarketing
• Compilation of References
• About the Contributors
• Index