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Annotation
"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--.
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ILC SPbPU Local Network | All | |||||
Internet | Authorized users SPbPU | |||||
Internet | Anonymous |
Table of Contents
- Cover
- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: People-Based Interaction in Modern Marketing
- Chapter 2: Sentiment Analysis and Review Rating Prediction of the Users of Bangladeshi Shopping Apps
- Chapter 3: Marketing in a Pandemic
- Chapter 4: Developing Relationships, Personalization, and Data Herald in the Pandemic
- Chapter 5: Neuromarketing
- Chapter 6: Role of Blockchain and Data Visualisation in Advertisement Lead Purchase Across Social Media
- Chapter 7: Demystifying the Role of Neuromarketing in Creating Value for the Marketers
- Chapter 8: Developing Customer Engagement Through Artificial Intelligence Tools
- Chapter 9: Blockchain Technology
- Chapter 10: Neuromarketing Approach
- Chapter 11: An Assessment of Blockchain and Artificial Intelligence as Transformational Technologies in Marketing
- Chapter 12: Marketing Strategies in the Era of COVID-19
- Chapter 13: An Experimental Investigation of Customer Engagement in Indian Retail Banking
- Chapter 14: Machine Learning and Artificial Intelligence
- Chapter 15: A Bibliometric Analysis of Green Tourism Based on the Scopus Platform
- Chapter 16: Demystifying Neuromarketing
- Compilation of References
- About the Contributors
- Index
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