Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Developing relationships, personalization, and data herald in marketing 5.0 |
|---|---|
| Other creators | Kaur Jasmine; Jindal Priya; Singh Amandeep |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Internet marketing.; Marketing — Technological innovations.; Customer relations.; Marketing sur Internet.; Marketing — Innovations.; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1300754324 |
| Record create date | 2/23/2022 |
Allowed Actions
| pdf/3312741.pdf | – |
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
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| epub/3312741.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
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| Network | Internet |
"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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