Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Developing relationships, personalization, and data herald in marketing 5.0 |
|---|---|
| Other creators | Kaur Jasmine ; Jindal Priya ; Singh Amandeep |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Internet marketing. ; Marketing — Technological innovations. ; Customer relations. ; Marketing sur Internet. ; Marketing — Innovations. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1300754324 |
| Record create date | 2/23/2022 |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Cover
- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: People-Based Interaction in Modern Marketing
- Chapter 2: Sentiment Analysis and Review Rating Prediction of the Users of Bangladeshi Shopping Apps
- Chapter 3: Marketing in a Pandemic
- Chapter 4: Developing Relationships, Personalization, and Data Herald in the Pandemic
- Chapter 5: Neuromarketing
- Chapter 6: Role of Blockchain and Data Visualisation in Advertisement Lead Purchase Across Social Media
- Chapter 7: Demystifying the Role of Neuromarketing in Creating Value for the Marketers
- Chapter 8: Developing Customer Engagement Through Artificial Intelligence Tools
- Chapter 9: Blockchain Technology
- Chapter 10: Neuromarketing Approach
- Chapter 11: An Assessment of Blockchain and Artificial Intelligence as Transformational Technologies in Marketing
- Chapter 12: Marketing Strategies in the Era of COVID-19
- Chapter 13: An Experimental Investigation of Customer Engagement in Indian Retail Banking
- Chapter 14: Machine Learning and Artificial Intelligence
- Chapter 15: A Bibliometric Analysis of Green Tourism Based on the Scopus Platform
- Chapter 16: Demystifying Neuromarketing
- Compilation of References
- About the Contributors
- Index
