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Table Card RUSMARC
Title: Language and social life (Mouton de Gruyter) ;. English in business and commerce: interactions and policies. English in Europe,. Volume 6 /. — v. 14.
Other creators: Sherman Tamah; Nekvapil Jiří
Collection: Электронные книги зарубежных издательств; Общая коллекция
Subjects: Language and culture — Economic aspects.; POLITICAL SCIENCE / Public Policy / Cultural Policy.; SOCIAL SCIENCE / Anthropology / Cultural.; SOCIAL SCIENCE / Popular Culture.; EBSCO eBooks
Document type: Other
File type: PDF
Language: English
Rights: Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key: on1040677449

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Table of Contents

  • Series preface
  • Acknowledgements
  • Contents
  • Contributors
  • Sociolinguistic perspectives on English in business and commerce
  • Part I: Ideologies and discourses on English in the business sphere
  • Language standardization in sociolinguistics and international business: Theory and practice across the table
  • A language ideological landscape: The complex map in international companies in Denmark
  • Managing, interpreting and negotiating corporate bilingualism in Wales
  • “English is the language of business”: An exploration of language ideologies in two European corporate contexts
  • Part II: The management of English in business and organizational contexts
  • Making sense of language management in Danish international companies: A strategic view
  • The management of everyday English interactions in the Japanese branches of European multinationals
  • On the non-use of English in a multinational company
  • The linguistic landscape of a Czech heritage site: Recording and presenting the past and present of Hrubý Rohozec
  • Part III: The position of English and other languages on local and international labor markets, implications for language and education policy
  • The value of foreign language skills in international business for native English speaking countries: A study on Ireland
  • “It’s good to have a language under your belt”: The value of foreign languages in the Greek job market
  • Qual der Wahl, or spoiled for choice? English and German as the subject of decisionmaking processes in the Czech Republic
  • Creating the international managers of tomorrow, today? Stakeholder perspectives on English-medium business education
  • Linguistic diversity and languagein- educational practices in Kenya and South Africa: Challenges and responses
  • Index

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