Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Corporate social responsibility and strategic market positioning for organizational success |
|---|---|
| Other creators | Brown Carlton ; Nwagbara Uzoechi |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Social responsibility of business. ; Success in business. ; BUSINESS & ECONOMICS / Industrial Management ; BUSINESS & ECONOMICS / Management ; BUSINESS & ECONOMICS / Management Science ; BUSINESS & ECONOMICS / Organizational Behavior ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1041707017 |
| Record create date | 6/22/2018 |
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| Group | Anonymous |
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| Network | Internet |
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--.
| Network | User group | Action |
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| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Title Page
- Copyright Page
- Book Series
- Dedication
- Table of Contents
- Detailed Table of Contents
- Foreword
- Preface
- Acknowledgment
- Chapter 1: CSR and PSR Diversity Engagement Among Ethnic Minority Businesses (EMBs) Within the UK
- Chapter 2: A Liberating Curricula as a Social Responsibility for Promoting Social Justice and Student Success Within the UK Higher Education Institution (HEI)
- Chapter 3: Understanding Historical Background of Corporate Social Responsibility (CSR) and Realizing Social Media as a New Horizon in CSR Communication
- Chapter 4: Why Should the Business Community and Organizations Leverage Social Media to Demonstrate Their Corporate Social Responsibility (CSR) Commitment?
- Chapter 5: The Role of Technology Acceptance Model in Strengthening Business Positioning
- Chapter 6: Corporate Social Responsibility as a Strategy in a Self-Service Shop S-Mart
- Chapter 7: Sustainability Strategies for Software Development Firms
- Chapter 8: The Business of Business Is Business Through Social Integration
- Chapter 9: The Concept of Green Marketing
- Compilation of References
- About the Contributors
- Index
