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"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--.
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Table of Contents
- Title Page
- Copyright Page
- Book Series
- Dedication
- Table of Contents
- Detailed Table of Contents
- Foreword
- Preface
- Acknowledgment
- Chapter 1: CSR and PSR Diversity Engagement Among Ethnic Minority Businesses (EMBs) Within the UK
- Chapter 2: A Liberating Curricula as a Social Responsibility for Promoting Social Justice and Student Success Within the UK Higher Education Institution (HEI)
- Chapter 3: Understanding Historical Background of Corporate Social Responsibility (CSR) and Realizing Social Media as a New Horizon in CSR Communication
- Chapter 4: Why Should the Business Community and Organizations Leverage Social Media to Demonstrate Their Corporate Social Responsibility (CSR) Commitment?
- Chapter 5: The Role of Technology Acceptance Model in Strengthening Business Positioning
- Chapter 6: Corporate Social Responsibility as a Strategy in a Self-Service Shop S-Mart
- Chapter 7: Sustainability Strategies for Software Development Firms
- Chapter 8: The Business of Business Is Business Through Social Integration
- Chapter 9: The Concept of Green Marketing
- Compilation of References
- About the Contributors
- Index
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