Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Corporate social responsibility and strategic market positioning for organizational success |
|---|---|
| Other creators | Brown Carlton; Nwagbara Uzoechi |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Social responsibility of business.; Success in business.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1041707017 |
| Record create date | 6/22/2018 |
Allowed Actions
| pdf/1836343.pdf | – |
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Action 'Download' will be available if you login or access site from another network
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| epub/1836343.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
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| Network | Internet |
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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