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Title Smart marketing with the internet of things
Other creators Simoes Dora; Barbosa Belem; Filipe Sandra
Collection Электронные книги зарубежных издательств; Общая коллекция
Subjects Internet marketing.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; EBSCO eBooks
Document type Other
File type PDF
Language English
Rights Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key on1041707090
Record create date 6/22/2018

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Network Internet

"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"--.

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