Details
| Title | Optimizing millennial consumer engagement with mood analysis |
|---|---|
| Other creators | Dasgupta Sabyasachi; Grover Priya |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Customer relations.; Consumer satisfaction.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1041707152 |
| Record create date | 6/22/2018 |
Allowed Actions
| pdf/1836349.pdf | – |
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Action 'Download' will be available if you login or access site from another network
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|---|---|---|
| epub/1836349.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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