Details
| Title | Optimizing millennial consumer engagement with mood analysis |
|---|---|
| Other creators | Dasgupta Sabyasachi ; Grover Priya |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Customer relations. ; Consumer satisfaction. ; BUSINESS & ECONOMICS / Industrial Management ; BUSINESS & ECONOMICS / Management ; BUSINESS & ECONOMICS / Management Science ; BUSINESS & ECONOMICS / Organizational Behavior ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1041707152 |
| Record create date | 6/22/2018 |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Detailed Table of Contents
- Foreword
- Preface
- Acknowledgment
- Chapter 1: Impact of Product Presentation on Purchase Intention
- Chapter 2: Understanding the Mood of International Millennials Towards India
- Chapter 3: Role of Consumer Mood Analysis in Buying Guitars
- Chapter 4: Role of Tablets as Mood Elevators in the Perception Towards Green Schools
- Chapter 5: Understanding How Behavior Plays a Role in Purchasing Dog Food in Bombay
- Chapter 6: Mood Pattern for Savory and Confectionary Food Item Among Gen-Y Women From Social Identity Standpoint
- Chapter 7: Does Social Media Enhance Brand Fandom?
- Chapter 8: The Impact of Indian Consumer's Mood on Their Perception for the Jewelry Brand Tanishq
- Chapter 9: Consumer Buying Behavior of Budding Musicians Between 15 and 25 Purchasing Guitars in Pune
- Chapter 10: Understanding the Effect of Features on the Buying Mood of Consumers in the Passenger Vehicle Segment
- Chapter 11: Impact of Mood of the Millennial Customers on Purchase of Apparels Online
- Chapter 12: Mood of the Consumer
- Chapter 13: A Study on Consumer Satisfaction Towards Apple Smartwatches
- Chapter 14: Understanding the Effect of Cultural Factors on Consumers Moods While Purchasing Gold Jewelry
- Compilation of References
- About the Contributors
- Index
